A Letter From Our Founding Executive Director

We grow up thinking they are dirty people; drug addicts out of control, irresponsible alcoholics, or people who are just trying to scam you for your money. But in reality, they're just "normal" people. They are; veterans, unemployed single mothers, fathers who were laid off, children running away from physical and emotional abuse. They are PEOPLE - people who in their darkest hour have lost everything - including hope.

The number of people spending their nights everywhere but inside a home is growing quickly. There are over 50,000 people in the county of Los Angeles without a roof over their heads. LA is just ONE county, in ONE state, in ONE country. So how many people around the world don't have a place to call home? Millions. How many people does it take to begin to change that? One. YOU.

SALMA is looking to EXPAND. We want to create SALMA clubs or groups in various locations across the country! With our expansion to numerous locations, SALMA will be able to provide its services to countless homeless facilities at a time. It's simple, and all it takes is YOU to take charge. If you want to become a part of team SALMA get in contact with us and WE will guide you through the steps. We will be there with you every step of the way to help you. So whatever hobby or skill you may have is welcomed to team SALMA! Remember, You don't have to be able to sing like Beyonce or dance like JLO to join. With SALMA,the possibilities are endless. Whatever you can bring to the table is what we want. We want YOU to do something you LOVE, to help get rid of something we all hate, homelessness. 

Nearly one-quarter of the number of homeless people in the United States are children under the age of 18. 

My goal, Our goal, is to make that fact irrelevant. 
The choice is simple, you can either let that six digit number on the top left of your screen stay as it is... or you can DO SOMETHING about it. 

Join Team SALMA, and become a part of a life-changing operation! 

I look forward to working with each and every one of you in our mission to end the terrible cycle of homelessness. 


"Be the change you wish to see in the world." -Gandhi 
It's a cliche - but has always been true.


~Noor Habib EL-Farra

Founder & Chief Executive Director 

S.A.L.M.A: "Save A Life, Move A Heart" 



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A couple of weeks ago SALMA was absolutely delighted to attend Catholic Charities "An Evening with the Angels" Gala -- where we were one of the 5 groups chosen to be honored at the Gala for outstanding work!

"SALMA is coming close to celebrating three years of service, and to be recognized for that service is beyond incredible. We love doing what we do, and we hope to continue to work with organizations like Catholic Charities to combat the issue of homelessness." - Noor Habib El-Farra, CEO & Founder

© 2023 by SALMA: "Save A Life, Move A Heart"

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